Beautiful Nursing Bras

Our favorite maternity boutique, Hot Mama Maternity, is now carrying a selection of the most feminine, gorgeous nursing bras by Amoralia.


Second skin lavender print  *best seller*A brilliant, practical nursing bra in supportive microfibre so comfortable  you won’t even feel you're wearing it. The cross-over design means that  the bra is plunging at the front but still very supportive.



Amalfi
A lovely everyday cotton nursing bra with pretty lace detail on the  neckline and straps.


Embrace with magnetic straps
A great everyday nursing bra in a cool microfibre fabric. This bra features unique patented magnetic clips that make breastfeeding a  doodle (just snap and click). Each clip can support a 2kg weight and feels totally secure.


About Amoralia
Amoralia is the brainchild of Jules Fossett. An ex-advertising strategist, she was struck and bewildered by the obvious gap in the market that lacked beautiful maternity lingerie. Spurred on by the pleas from her pregnant sisters, colleagues, and friends, the idea of stylizing nursing and maternity wear took hold and Amoralia became a reality.

"I'll be honest -- I have never been pregnant. So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know, however -- like you -- that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?"

Our designer, formerly at some of the UK's hottest designer brands has just had a little girl and has therefore designed a range that is not only glamorous but supportive, practical and seriously comfortable too.

After researching, testing and tweaking, speaking to experienced midwives and dozens of pregnant and breastfeeding women, the Amoralia design team solved recurring issues that came up with nursing moms: invisible nursing clips, pretty straps, breast pad holders, briefs cut to flatter larger bottoms. Elegance, innovation and empathy are at the heart of the brand. Amoralia donates a percentage of their profits to Tommy’s, a charity that aims to end the heartache caused by premature birth, miscarriage and stillbirth."

Nursing Bras, A Mom's Breast Friend!

Breastfeeding frees a mother from all the usual diaper bag paraphernalia -- bottles, cooler, water, formula powder-to-go -- but there is one key item that all nursing moms should have on herself: a good nursing bra.

Many new mothers may think a nursing bra is more of an accessory, but it really is a necessity. They provide comfort, support, and convenience while helping a mother to perform one of the most important maternal acts: feeding baby from her very own body. Nursing bras are designed with cups that open or lower at the front with snaps or hook-on straps. The best nursing bras allow moms to undo a cup quickly and easily with one hand.

Hot Mama Maternity store manager Anna suggests that pregnant moms come in sometime at the end of their eighth month or after week 36 to get an initial fitting. "A mother-to-be can increase up to two cup sizes and even gain an inch or two in their ribcage during pregnancy."

A proper fitting by a professional can avoid problems down the line as an ill-fitting bra, or the construction of a non-nursing bra, sometimes can lead to plugged ducts and/or mastitis (breast infection). The added pressure on lactating breasts by regular underwire bras can also lead to clogged ducts.

Buy one or two nursing bras to have on hand for those first weeks after baby's birth. Once a mother's milk is established and she becomes acclimated to her new breasts, getting more nursing bras, usually in that first postpartum month, is fine. Three to five bras should be enough to meet a full-time nursing mother's needs.

Once you have your nursing bras, don't forget to get cotton nursing pads to absorb leaking milk. Also look into a few good nursing tops that provide added discretion for when you feed your baby in public settings. For at-home comfort, breastfeeding moms can also wear nursing camisoles, tanks, nightgowns, and pajamas.

At Hot Mama Maternity, we offer a complete line of fashionable and high-quality nursing bras and wear that will make mothers feel comfortable, beautiful, and stress-free through their breastfeeding relationship with baby. (LL)