Friday, June 4, 2010

Beautiful Nursing Bras

Our favorite maternity boutique, Hot Mama Maternity, is now carrying a selection of the most feminine, gorgeous nursing bras by Amoralia.

Second skin lavender print  *best seller*A brilliant, practical nursing bra in supportive microfibre so comfortable  you won’t even feel you're wearing it. The cross-over design means that  the bra is plunging at the front but still very supportive.

A lovely everyday cotton nursing bra with pretty lace detail on the  neckline and straps.

Embrace with magnetic straps
A great everyday nursing bra in a cool microfibre fabric. This bra features unique patented magnetic clips that make breastfeeding a  doodle (just snap and click). Each clip can support a 2kg weight and feels totally secure.

About Amoralia
Amoralia is the brainchild of Jules Fossett. An ex-advertising strategist, she was struck and bewildered by the obvious gap in the market that lacked beautiful maternity lingerie. Spurred on by the pleas from her pregnant sisters, colleagues, and friends, the idea of stylizing nursing and maternity wear took hold and Amoralia became a reality.

"I'll be honest -- I have never been pregnant. So it may seem surprising that I set up a company dedicated to making the most beautiful maternity underwear on the market. I do know, however -- like you -- that luxury lingerie is one of those things that can instantly make us feel more feminine and sparkling. Why would pregnant women not feel the same?"

Our designer, formerly at some of the UK's hottest designer brands has just had a little girl and has therefore designed a range that is not only glamorous but supportive, practical and seriously comfortable too.

After researching, testing and tweaking, speaking to experienced midwives and dozens of pregnant and breastfeeding women, the Amoralia design team solved recurring issues that came up with nursing moms: invisible nursing clips, pretty straps, breast pad holders, briefs cut to flatter larger bottoms. Elegance, innovation and empathy are at the heart of the brand. Amoralia donates a percentage of their profits to Tommy’s, a charity that aims to end the heartache caused by premature birth, miscarriage and stillbirth."

1 comment: